Belong recognizes that its users value their privacy and we take your privacy seriously. This privacy policy (“Privacy Policy”) explains our privacy practices, including what types of information we collect from you and how we may use it, our rights to share and disclose such information to third parties and how you can review and modify information that you provide to us and your preferences regarding our use and disclosure of such information. Please additionally review our Terms of Use Agreement (“Terms of Use”), which governs your use of the “Belong Service” (as defined below) and are incorporated herein by this reference. Any capitalized terms that are not defined in this Privacy Policy shall have the meaning given in the Terms of Use. This Privacy Policy applies to the information: (i) collected by Belong Gaming, LLC and its affiliates (collectively, “Belong, “we”, “our” or “us”) or third parties acting with our authorization, or (ii) otherwise provided to us by third parties about you, in each instance, in connection with your use of the Belong-branded websites and applications (collectively, the “Belong Service”). If you do not agree with the terms of this Privacy Policy, please see information on your privacy rights below or stop using the Belong Service. Your use of the Belong Service indicates that you have read, accepted and unconditionally agree to the terms and conditions of this Privacy Policy.
The information we may process depends upon your interaction with us.
When you use the Belong Service, we collect information that may identify or be linked to your television, set-top box, computer, mobile device or other internet-connected device (each, a “Device”). We generally cannot personally identify you from this Device information, but we and our third party service providers may combine this data with other information and attempt to identify you in order to serve you more relevant advertisements and optimize sponsorships (as further described below). Information may be collected as described below and through the use of cookies, web beacons, pixels, and other similar technologies by us or by other companies on our behalf, as further described in Section 10 below. This information we may process includes:
In addition, if you contact us with a customer service, copyright-related, or privacy-related request, we may use the personal information that you provide us (e.g., email address or phone number) to process and respond to your request. If you contact us through our website for sales-related purposes and/or previously provided us with registration information, we may collect, store, and/or use such personal information you provide us (e.g., name, email address and/or other information provided to us) in those instances to communicate with you for marketing and promotional purposes, including direct marketing.
We may process the personal information we collect for the below purposes and any other purposes disclosed at the time that you provide us with data:
We may share your personal data or information with others as follows:
We may disclose your personal data to other group entities that are affiliates and/or subsidiaries, owners or parents of Belong in accordance with our internal policies or administrative or business practices.
We may share your information with other carefully selected third party operators, advertising networks, sponsors, data exchanges, traffic measurement service providers and other third parties for the purpose of (1) assisting with facilitating transactions on or through the Belong Service, (2) supporting the delivery of content via the Belong Service, (3) providing information technology and customer service assistance, (4) providing, delivering, offering, supporting, administering, maintaining and enabling the Belong Service (including providing a full range of content, activities, services, features and functions offered on or in connection with the Belong Service), (5) providing, and measuring and tracking, the display of and interaction with advertisements served within the Belong Service. In certain cases, these service providers and other third parties may use (or facilitate the use of) your Online Identifiers and/or other information provided by us or collected by such third parties in combination with information third parties have independently collected about you, for purposes of serving you advertisements on the Belong Service and/or third-party websites, applications and/or services that may be of interest to you. We request that service providers maintain commercially reasonable standards of security and confidentiality and must agree to keep such information secure and confidential in line with this Privacy Policy.Please note that we are not responsible for the actions of service providers, third party distributors or platform or service operators (including those on which the Belong Service is made available) or others. The third party distributors of the Belong Service and the third-party platform or service operators on which the Belong Service is made available may independently process your information. We are not responsible for any additional information you provide to any third parties. Instead, you should review those third parties’ privacy policies and practices to understand your rights.
We may share your information with our third party partners, which may include game publishers and esports team franchises and our sponsors, licensees and franchisees.
If Belong sells all or part of its business or makes a sale or transfer of all or a material part of its assets or stock or is otherwise involved in a merger, joint venture, transfer, corporate reorganization or other disposition of its business, Belong may transfer your information to the party or parties involved in the transaction as part of that transaction, and such party or parties may use the information for the purposes set forth in, and in accordance with the terms of, this Privacy Policy.
We may share or disclose your information with other parties as we deem necessary or appropriate under applicable law, rule or regulation. Examples of these purposes include: to respond to requests from public, governmental and regulatory authorities, to comply with court orders, to obtain legal remedies or limit our damages, to enforce this Privacy Policy or the Terms of Use, and to protect the rights, safety and/or property of you, our employees or others.
We may share or disclose your personal data for other purposes with your consent.
To the extent provided by applicable data protection laws, if you are a California resident, you may have the following rights:
If you wish to exercise any of these rights, please contact us at privacy@belong.com. Please note some requests may require you to verify your identity. You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.
Some web browsers have a setting that requests that a web application disable its tracking of an individual user (also known as a “Do Not Track” request). Due to technological limitations, the Belong Service currently does not recognize such “Do Not Track” requests.
Belong recognizes the need to adequately protect the privacy of all of its users, especially children. The Belong Service is not intended for or directed at children under the age of 13.We do not knowingly collect personal data from children under the age of 13. If we obtain actual knowledge that we have collected personal data from someone under the age of 13, we will promptly delete it, unless we are legally obligated to retain such data. If you believe that we have mistakenly or unintentionally collected information from someone under the age of 13, please contact us at privacy@belong.com. Visit https://www.consumer.ftc.gov/ for information from the Federal Trade Commission about protectingchildren'sprivacy online.
The Belong Service may offer you the possibility to connect your accounts from third party social media sites, such as Facebook, Instagram and Twitter, through an application programming interface (API) or other software. By allowing the Belong Service to connect with your accounts on such third party sites, you consent to our accessing the information in those accounts, which information may include personal information. You likewise consent to our publishing on the Belong Service any such information or actions you take on such third party sites. Additionally, you understand that by accessing the Belong Service via your social media account, activity you engage in through the Belong Service may be published on the third party site. It is your choice whether to use any such third party sites, and you understand that in some instances such third party sites may request to access and publish information about you or your friends from Belong.
While no data transmission over the Internet is 100% secure from intrusion, we maintain commercially reasonable physical, electronic and procedural safeguards to protect the personal data that we collect, use and/or store, which are consistent with applicable privacy and security laws. These policies and measures are designed to prevent against loss, misuse, unauthorized access, modification and disclosure and unlawful destruction of your personal data. We also limit access to the Belong Service to our own employees, contractors, operators, service providers and those individuals who are authorized for the proper handling of and have a business need to access such information. We request that our third party contractors and service providers follow similar standards of security and confidentiality as those followed by Belong. However, it is possible that third parties may unlawfully intercept or access transmissions or private communications despite our efforts to prevent same and we therefore make no guarantees regarding the security of user information. While we are dedicated to securing your personal data and our systems and the Belong Service, you are responsible for securing and maintaining the privacy of your credentials (e.g., user name and password) and verifying that personal data we maintain about you is accurate and current.
The Belong Service may be linked to, rely on and/or be integrated with Third Party Platforms and other websites, applications, interfaces, services and/or platforms operated by other companies. The Belong Service may also feature advertisements from third parties. Belong is not responsible for the privacy practices of such websites, applications, interfaces, services and platforms operated by third parties that are linked to, rely on and/or integrated with the Belong Service or for the privacy practices of third party advertising companies. Additionally, we are not responsible for protecting any personal data shared with a third party (e.g., OTT software platforms) through your use of the Belong Service.
This section provides you with information about how Belong uses cookies or similar technologies on the Belong Services, and information about how third parties may use such technologies in connection with the operation of the Belong Services. We use cookies and similar technologies to enable us to understand how you interact with our products, to improve your experience, and to allow you to use certain features. Cookies are small text files that are placed in your browser or on your device. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). The Belong Service may also use web beacons, pixels and other “tracking technologies”, which are small strings of code placed on a web page or in an email or advertisement. These technologies allow your browser to recognize and store certain types of information (such as cookies previously set, the time and date that you viewed the page with the beacon and a description of that page).
The categories of cookies used on the Belong Services are as follows:
You may opt-out or delete cookies as follows:
We access, retain, store and use personal data for the least amount of time necessary pursuant to our relationship with you (e.g., to provide you with or access to our products and services), in accordance with our data retention policies and applicable law. We do not collect more personal data than is necessary to fulfill our obligations to you or at law or for purposes stated in this Privacy Policy.
From time to time, we may modify this Privacy Policy to reflect industry initiatives, third party requirements or changes in the law, technology, our information collection and use practices or the features and functionality of the Belong Service, and such modifications shall be effective upon posting. When we change this Privacy Policy in a material way, we will, subject to technological restrictions, post a notice within the Belong Service along with the updated Privacy Policy. Your continued use of the Belong Service after we post a revised Privacy Policy (and, where appropriate, notify you of the same) signifies your unconditional acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes.
It is your responsibility to give us current, complete, truthful and accurate information and to keep such information up to date. We cannot and will not be responsible for any problems or liability that may arise if you do not give us accurate, truthful or complete information or you fail to update such information. We will reject and delete any entry that we believe in good faith to be false, fraudulent or inconsistent with this Privacy Policy.
If you have any questions about our privacy practices,how we handle your personal data or any of the terms or conditions of this Privacy Policy, please feel free to contact us at:
Email: privacy@belong.comPlease be aware that we will process your requests with respect to your information as quickly as we reasonably can, but it may not be possible to update our systems immediately. This document is the sole statement of the Belong Service’s Privacy Policy and no summary, restatement or other version thereof, or other privacy statement or policy, in any form, including, without limitation, machine-generated, is valid.
This Privacy Policy was last modified on the date indicated above and is effective immediately.
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