Last Updated: September 22, 2020
Privacy Policy
2Information that we collect.
3How we use the information that we collect.
4Sharing and Disclosure of the information that we collect.
5User choice and access regarding personal data.
6Data collection from children.
7Sharing pages with friends.
9Integration of third party platforms and services.
10Cookies and other tracking technologies.
11Retention of your personal data.
12Privacy policy changes.
13Accuracy of information provided.
14Contact us.
1. Introduction.

Belong recognizes that its users value their privacy and we take your privacy seriously. This privacy policy (“Privacy Policy”) explains our privacy practices, including what types of information we collect from you and how we may use it, our rights to share and disclose such information to third parties and how you can review and modify information that you provide to us and your preferences regarding our use and disclosure of such information. Please additionally review our Terms of Use Agreement (“Terms of Use”), which governs your use of the “Belong Service” (as defined below) and are incorporated herein by this reference. Any capitalized terms that are not defined in this Privacy Policy shall have the meaning given in the Terms of Use. This Privacy Policy applies to the information: (i) collected by Belong Gaming, LLC and its affiliates (collectively, “Belong, “we”, “our” or “us”) or third parties acting with our authorization, or (ii) otherwise provided to us by third parties about you, in each instance, in connection with your use of the Belong-branded websites and applications (collectively, the “Belong Service”). If you do not agree with the terms of this Privacy Policy, please see information on your privacy rights below or stop using the Belong Service. Your use of the Belong Service indicates that you have read, accepted and unconditionally agree to the terms and conditions of this Privacy Policy.

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2. Information that we collect.

The information we may process depends upon your interaction with us.

When you use the Belong Service, we collect information that may identify or be linked to your television, set-top box, computer, mobile device or other internet-connected device (each, a “Device”). We generally cannot personally identify you from this Device information, but we and our third party service providers may combine this data with other information and attempt to identify you in order to serve you more relevant advertisements and optimize sponsorships (as further described below). Information may be collected as described below and through the use of cookies, web beacons, pixels, and other similar technologies by us or by other companies on our behalf, as further described in Section 10 below. This information we may process includes:

  • Registration Identifiers.

    if you create a registered account with the Belong Service, such registration may involve collection of certain identifiers, such as your first and last name, email address, phone number, date of birth and zip code

  • Online Identifiers.

    The Belong Service includes features that automatically pass certain information about some of the unique identifiers assigned to your Device, including the Internet Protocol (IP) address, unique device identifier, or advertising identifier (collectively, “Online Identifiers”), to us and/or our third party service providers

  • Activity Information.

    To improve functionality and user experience, we also collect information regarding your interactions with the Belong Service, which may include interactions with advertisements displayed on the Belong Service

  • Geolocation Information.

    Through your IP address, we can determine your general geolocation or region, which we use to support the delivery of content in your language and provide localized advertising

  • Inferences or Audience Segmentation.

    This includes certain information that relates to or may be used to create and remember individual profiles, preferences, characteristics, and behaviors

  • Payment Method Information.

    In order to reserve a time slot at a Belong arena, you will be required to provide your payment method information (e.g., credit or debit card information, etc.)

In addition, if you contact us with a customer service, copyright-related, or privacy-related request, we may use the personal information that you provide us (e.g., email address or phone number) to process and respond to your request. If you contact us through our website for sales-related purposes and/or previously provided us with registration information, we may collect, store, and/or use such personal information you provide us (e.g., name, email address and/or other information provided to us) in those instances to communicate with you for marketing and promotional purposes, including direct marketing.

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3. How we use the information that we collect.

We may process the personal information we collect for the below purposes and any other purposes disclosed at the time that you provide us with data:

  • To communicate with you about the Belong Service and Belong

  • To facilitate booking transactions for Belong arenas and enable you to log-in to your Belong account at Belong arenas, attend Belong events and compete in Belong tournaments

  • To deliver content on the Belong Service

  • To provide you with a personalized experience on the Belong Service, including by displaying content you may be interested in

  • To manage our business needs, such as monitoring, analyzing, modifying and improving the Belong Service’s functionality and performance

  • To prevent fraud and abuse on and unauthorized access to the Belong Service

  • To provide localized content on the Belong Service based on the country in which you are located (as determined based on your Online Identifiers and/or the zip code associated with your Belong account)

  • To provide localized advertising based on your general geographic location (as determined based on your Online Identifiers and/or the zip code associated with your Belong account)

  • To provide targeted advertising to you on the Belong Service (as further described in Section 4 below)

  • To fulfill our obligations to a sponsor, including in furtherance of a particular sponsorship related to an event in which you are participating

  • To respond to your questions or other requests

  • To conduct research and analytics for marketing/promotional purposes and to provide anonymous and aggregated reporting (i.e., reporting that does not identify you and cannot be combined with other information to identify you) for internal use and use by external clients, business partners and other third parties

  • To accumulate and report aggregated, de-identified, statistical information in connection with the Belong Service and user activity

  • To comply with our regulatory and legal obligations or to enforce our legal rights

  • To meet reporting requirements (e.g., filing tax forms)

  • To retain documents and information related to a legal action

  • To enforce the Terms of Use

  • To report data breaches or unauthorized access to the Belong Service

  • To provide you with marketing and promotional communications regarding Belong and its products, services and offerings
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4. Sharing and Disclosure of the information that we collect.

We may share your personal data or information with others as follows:

  • Our Group Entities:

    We may disclose your personal data to other group entities that are affiliates and/or subsidiaries, owners or parents of Belong in accordance with our internal policies or administrative or business practices.

  • Third Party Service Providers:

    We may share your information with other carefully selected third party operators, advertising networks, sponsors, data exchanges, traffic measurement service providers and other third parties for the purpose of (1) assisting with facilitating transactions on or through the Belong Service, (2) supporting the delivery of content via the Belong Service, (3) providing information technology and customer service assistance, (4) providing, delivering, offering, supporting, administering, maintaining and enabling the Belong Service (including providing a full range of content, activities, services, features and functions offered on or in connection with the Belong Service), (5) providing, and measuring and tracking, the display of and interaction with advertisements served within the Belong Service. In certain cases, these service providers and other third parties may use (or facilitate the use of) your Online Identifiers and/or other information provided by us or collected by such third parties in combination with information third parties have independently collected about you, for purposes of serving you advertisements on the Belong Service and/or third-party websites, applications and/or services that may be of interest to you. We request that service providers maintain commercially reasonable standards of security and confidentiality and must agree to keep such information secure and confidential in line with this Privacy Policy.Please note that we are not responsible for the actions of service providers, third party distributors or platform or service operators (including those on which the Belong Service is made available) or others. The third party distributors of the Belong Service and the third-party platform or service operators on which the Belong Service is made available may independently process your information. We are not responsible for any additional information you provide to any third parties. Instead, you should review those third parties’ privacy policies and practices to understand your rights.

  • Third Party Partners:

    We may share your information with our third party partners, which may include game publishers and esports team franchises and our sponsors, licensees and franchisees.

  • Corporate Transactions or Events:

    If Belong sells all or part of its business or makes a sale or transfer of all or a material part of its assets or stock or is otherwise involved in a merger, joint venture, transfer, corporate reorganization or other disposition of its business, Belong may transfer your information to the party or parties involved in the transaction as part of that transaction, and such party or parties may use the information for the purposes set forth in, and in accordance with the terms of, this Privacy Policy.

  • Pursuant to Law, Rule or Regulation:

    We may share or disclose your information with other parties as we deem necessary or appropriate under applicable law, rule or regulation. Examples of these purposes include: to respond to requests from public, governmental and regulatory authorities, to comply with court orders, to obtain legal remedies or limit our damages, to enforce this Privacy Policy or the Terms of Use, and to protect the rights, safety and/or property of you, our employees or others.

  • With Your Consent:

    We may share or disclose your personal data for other purposes with your consent.

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5. User choice and access regarding personal data.

  • A. Privacy Requests.

    You may contact us about privacy preferences and learn more about your choices with respect to advertising on the Belong Service by sending an email to us at detailing your privacy request. You always have the right to access, review and correct the personal data you have provided.

  • B. Your California Privacy Rights.

    This section provides information regarding the personal information we may collect from California residents and the rights that you may have under applicable law, including The California Consumer Privacy Act (“CCPA”), if you are a California resident. In the 12 month period before this rivacy Policy was last updated, we have not have “sold” (as defined under the CCPA) California residents’ personal information.

To the extent provided by applicable data protection laws, if you are a California resident, you may have the following rights:

  • The right to request that we disclose to you the following:

    • The categories of personal information we have collected about you

    • The specific pieces of personal information we have collected about you

    • The categories of sources from which such personal information has been collected

    • The business or commercial purpose for collecting or “selling” such personal information

    • The categories of third parties with whom we have shared such personal information

    • The categories of such personal information that we have “sold” and the categories of third parties to whom such personal information was “sold”

    • The categories of such personal information that we have disclosed for a business purpose

  • The right to request that we delete your personal information, under certain circumstances

  • The right to opt out of the “sale” of your personal information

  • The right to not be discriminated against by us because you have exercised any of the foregoing rights under applicable law

If you wish to exercise any of these rights, please contact us at Please note some requests may require you to verify your identity. You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.

Some web browsers have a setting that requests that a web application disable its tracking of an individual user (also known as a “Do Not Track” request). Due to technological limitations, the Belong Service currently does not recognize such “Do Not Track” requests.

  • C. Opting Out of Cookies and Other Tracking Technologies.

    Please see Section 10 below to learn more about how you may opt out of the use of certain cookies and other tracking technologies.

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6. Data collection from children.

Belong recognizes the need to adequately protect the privacy of all of its users, especially children. The Belong Service is not intended for or directed at children under the age of 13.We do not knowingly collect personal data from children under the age of 13. If we obtain actual knowledge that we have collected personal data from someone under the age of 13, we will promptly delete it, unless we are legally obligated to retain such data. If you believe that we have mistakenly or unintentionally collected information from someone under the age of 13, please contact us at Visit for information from the Federal Trade Commission about protectingchildren'sprivacy online.

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7. Sharing pages with friends.

The Belong Service may offer you the possibility to connect your accounts from third party social media sites, such as Facebook, Instagram and Twitter, through an application programming interface (API) or other software. By allowing the Belong Service to connect with your accounts on such third party sites, you consent to our accessing the information in those accounts, which information may include personal information. You likewise consent to our publishing on the Belong Service any such information or actions you take on such third party sites. Additionally, you understand that by accessing the Belong Service via your social media account, activity you engage in through the Belong Service may be published on the third party site. It is your choice whether to use any such third party sites, and you understand that in some instances such third party sites may request to access and publish information about you or your friends from Belong.

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8. Security.

While no data transmission over the Internet is 100% secure from intrusion, we maintain commercially reasonable physical, electronic and procedural safeguards to protect the personal data that we collect, use and/or store, which are consistent with applicable privacy and security laws. These policies and measures are designed to prevent against loss, misuse, unauthorized access, modification and disclosure and unlawful destruction of your personal data. We also limit access to the Belong Service to our own employees, contractors, operators, service providers and those individuals who are authorized for the proper handling of and have a business need to access such information. We request that our third party contractors and service providers follow similar standards of security and confidentiality as those followed by Belong. However, it is possible that third parties may unlawfully intercept or access transmissions or private communications despite our efforts to prevent same and we therefore make no guarantees regarding the security of user information. While we are dedicated to securing your personal data and our systems and the Belong Service, you are responsible for securing and maintaining the privacy of your credentials (e.g., user name and password) and verifying that personal data we maintain about you is accurate and current.

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9. Integration of third party platforms and services.

The Belong Service may be linked to, rely on and/or be integrated with Third Party Platforms and other websites, applications, interfaces, services and/or platforms operated by other companies. The Belong Service may also feature advertisements from third parties. Belong is not responsible for the privacy practices of such websites, applications, interfaces, services and platforms operated by third parties that are linked to, rely on and/or integrated with the Belong Service or for the privacy practices of third party advertising companies. Additionally, we are not responsible for protecting any personal data shared with a third party (e.g., OTT software platforms) through your use of the Belong Service.

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10. Cookies and other tracking technologies.

This section provides you with information about how Belong uses cookies or similar technologies on the Belong Services, and information about how third parties may use such technologies in connection with the operation of the Belong Services. We use cookies and similar technologies to enable us to understand how you interact with our products, to improve your experience, and to allow you to use certain features. Cookies are small text files that are placed in your browser or on your device. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). The Belong Service may also use web beacons, pixels and other “tracking technologies”, which are small strings of code placed on a web page or in an email or advertisement. These technologies allow your browser to recognize and store certain types of information (such as cookies previously set, the time and date that you viewed the page with the beacon and a description of that page).

The categories of cookies used on the Belong Services are as follows:

  • Functionality cookies:

    These cookies allow the Belong Service to remember the choices you make and your account preferences and to provide enhanced, more personal features. These cookies are set by us or by our third party service providers.

  • Analytics / Performance cookies:

    These cookies allow us to measure and analyze how Belong end users use the Belong Services, so that we may improve the Belong Service’s functionality and enhance your experience

  • User preference cookies:

    These cookies will remember your preferences (like your language or location), so we can make your experience as seamless as possible, and more personal to you

  • Targeting or advertising cookies:

    These cookies are set by us and our advertising partners to record your visit to the Belong Service, the sections of the Belong Service or pages you have visited and the advertisements you have viewed. These are used to deliver ads relevant to you, to limit the number of times that you see an ad and to help us measure the effectiveness of our marketing campaigns

You may opt-out or delete cookies as follows:

  • Opt-Out on Your Browser:

    Most browsers allow you to manage cookies saved on your device. Please note that denying all or certain cookies may result in a less personalized experience on the Belong Service.

  • Opt-Out on a Mobile or Connected Television Device:

    Depending on your device and operating system, you may be able to reset your device's advertising identifier to limit this data collection or prevent the collection of usage data across unaffiliated applications for interest-based advertising purposes by accessing the privacy settings on your device. Each operating system and/or device may provide its own instructions on how to manage these settings – please see the privacy settings for your device for more information.

  • Google Analytics:

    Some aspects of the Belong Services may use Google Analytics to analyze traffic. You can find out more information about Google Analytics cookies by visiting To opt out of Google Analytics relating to your use of the Belong Services, you can download and install the Browser Plugin available by visiting the following location provided:

  • DAA / NAI Opt-Out:

    You may also be able to opt-out of the use of your data by certain third parties to serve interest-based advertising on certain websites, by using the opt-out tools made available on the Digital Advertising Alliance’s DAA’s Consumer Choice Page: and the Network Advertising Initiative’s (`"`NAI`"`) website:
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11. Retention of your personal data.

We access, retain, store and use personal data for the least amount of time necessary pursuant to our relationship with you (e.g., to provide you with or access to our products and services), in accordance with our data retention policies and applicable law. We do not collect more personal data than is necessary to fulfill our obligations to you or at law or for purposes stated in this Privacy Policy.

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12. Privacy policy changes.

From time to time, we may modify this Privacy Policy to reflect industry initiatives, third party requirements or changes in the law, technology, our information collection and use practices or the features and functionality of the Belong Service, and such modifications shall be effective upon posting. When we change this Privacy Policy in a material way, we will, subject to technological restrictions, post a notice within the Belong Service along with the updated Privacy Policy. Your continued use of the Belong Service after we post a revised Privacy Policy (and, where appropriate, notify you of the same) signifies your unconditional acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes.

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13. Accuracy of information provided.

It is your responsibility to give us current, complete, truthful and accurate information and to keep such information up to date. We cannot and will not be responsible for any problems or liability that may arise if you do not give us accurate, truthful or complete information or you fail to update such information. We will reject and delete any entry that we believe in good faith to be false, fraudulent or inconsistent with this Privacy Policy.

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14. Contact us.

If you have any questions about our privacy practices,how we handle your personal data or any of the terms or conditions of this Privacy Policy, please feel free to contact us at:

Mail:   Belong Gaming,
          LLCAttn: Privacy Matters

Please be aware that we will process your requests with respect to your information as quickly as we reasonably can, but it may not be possible to update our systems immediately. This document is the sole statement of the Belong Service’s Privacy Policy and no summary, restatement or other version thereof, or other privacy statement or policy, in any form, including, without limitation, machine-generated, is valid.

This Privacy Policy was last modified on the date indicated above and is effective immediately.

Copyright © 2020 Belong Gaming, LLC

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